Total Identity has its origin in 1963 in the founding of the renowned Total Design; an initiative of ambitious designers who wanted to redesign Dutch design. Today Friso Kramer, Benno Wissing, Wim Crouwel and the Schwarz brothers as founders are still famous. Kindred spirits alike they had a multidisciplinary approach to professionalize the fundamentals of the design discipline. And yes, they still do!
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